The Industry Wasn't Built for You.
A Process That Hasn't
Changed in Decades
Buying a home is likely the largest financial decision of your life. Yet the process has stayed the same for generations — and it wasn't designed with you in mind.
Find an agent. Sign documents you don't fully understand. Tour homes on someone else's schedule. Write an offer based largely on the advice of someone whose compensation depends on a transaction closing — not necessarily on the best outcome for you.
The information asymmetry, the opaque fees, the dependency on a single person to guide, negotiate, and close your deal — it was a system built to work well for agents. For buyers, it was simply the price of admission.
Homebuyers have been writing big checks to an industry that is incentivized to close transactions, resulting in buyers feeling rushed, confused, and often spending more than they can afford. Until now.
The Curtain
Finally Came Down.
A landmark antitrust settlement forced the real estate industry to do something it had avoided for decades: tell buyers what they were actually paying.
For decades, homebuyers were told their agent was free. What they weren't told was that the buyer's agent commission was baked into the transaction and ultimately paid by the buyer through the price of the home.
The NAR settlement — the result of a major antitrust lawsuit against the National Association of Realtors — forced that arrangement into the open. Starting August 2024, agents are now required to present buyers with a written agreement before touring homes, one that clearly discloses what the agent will be paid and who is responsible for that cost.
The industry called it a disruption. For buyers, it was the transparency they should have had all along.
You were always paying for buyer representation. Now, for the first time, you get to decide whether it's worth it — and what to do instead.
This is your moment. HomeShark is here to help you use it.
HomeShark Puts You
In the Driver's Seat.
Whether you're buying your first home or your fifth, you deserve to understand every cost, every document, and every decision — without having to take someone's word for it.
HomeShark Still
Works for You.
HomeShark isn't just for buyers going it alone. If you're working with an agent, our tools make you a more informed, more confident participant in your own transaction.
The more you understand about what's happening and why, the better your outcome — regardless of who's at your side. Knowledge is your best negotiating tool. HomeShark gives you more of it.
Use HomeShark to stay engaged and educated at every step — so you're never the passenger in a transaction this important.
Be the Shark,
Not the Bait.
Buy a Home. Save the Commission.
